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</style><table class="infobox vcard"><caption class="infobox-title fn org">Digital Trends</caption><tbody><tr><td colspan="2" class="infobox-image"></td></tr><tr><td colspan="2" class="infobox-image"><style data-mw-deduplicate="TemplateStyles:r1214851843">
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</style><div class="hidden-begin mw-collapsible mw-collapsed" style=""><div class="hidden-title skin-nightmode-reset-color" style="background:gainsboro;text-align:center">Screenshot</div><div class="hidden-content mw-collapsible-content" style="text-align:center">
<span typeof="mw:File"></span><div class="infobox-caption">Screenshot of Digital Trends from February 14, 2017</div></div></div></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Type of site</div></th><td class="infobox-data">Technology news, technology products</td></tr><tr><th scope="row" class="infobox-label">Available&nbsp;in</th><td class="infobox-data">English, Spanish</td></tr><tr><th scope="row" class="infobox-label">Owner</th><td class="infobox-data">Digital Trends Media Group</td></tr><tr><th scope="row" class="infobox-label">Created&nbsp;by</th><td class="infobox-data"><a href="Ian_Bell_(CEO)" title="Ian Bell (CEO)">Ian Bell</a>, Dan Gaul</td></tr><tr><th scope="row" class="infobox-label">Editor</th><td class="infobox-data">Andrew Martonik</td></tr><tr><th scope="row" class="infobox-label">URL</th><td class="infobox-data url"><span class="url"><a rel="nofollow" class="external text" href="http://www.digitaltrends.com">www<wbr>.digitaltrends<wbr>.com</a></span></td></tr><tr><th scope="row" class="infobox-label">Commercial</th><td class="infobox-data">Yes</td></tr><tr><th scope="row" class="infobox-label">Registration</th><td class="infobox-data">No</td></tr><tr><th scope="row" class="infobox-label">Launched</th><td class="infobox-data">June&nbsp;2006<span style="display:none">&nbsp;(<span class="bday dtstart published updated">2006-06</span>)</span></td></tr><tr><th scope="row" class="infobox-label">Current&nbsp;status</th><td class="infobox-data category">Online</td></tr><tr><th scope="row" class="infobox-label"><a href="OCLC" title="OCLC">OCLC</a>&nbsp;number</th><td class="infobox-data"><a rel="nofollow" class="external text" href="https://www.worldcat.org/oclc/810203593">810203593 </a></td></tr></tbody></table>
<p><b>Digital Trends</b> is a <a href="Portland%2C_Oregon" title="Portland, Oregon">Portland, Oregon</a>-based <a href="Technology_journalism" title="Technology journalism">tech news</a>, lifestyle, and information website that publishes news, reviews, guides, how-to articles, descriptive videos and <a href="Podcast" title="Podcast">podcasts</a> about technology and <a href="Consumer_electronics" title="Consumer electronics">consumer electronics</a> products. With offices in Portland, Oregon, New York City, <a href="Chicago" title="Chicago">Chicago</a>, and other locations, Digital Trends is operated by Digital Trends Media Group, a media company that also publishes Digital Trends Español, focusing on <a href="Spanish_language" title="Spanish language">Spanish speakers</a> worldwide, and a men's lifestyle site The Manual.<sup id="cite_ref-forbes2_1-0" class="reference"><a href="#cite_note-forbes2-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup>
</p><p>The site offers reviews and information on a wide array of products that have been shaped by technology. That includes consumer electronics products such as <a href="Smartphones" class="mw-redirect" title="Smartphones">smartphones</a>, <a href="Video_game" title="Video game">video games</a> and systems, laptops, PCs and peripherals, televisions, home theater systems, digital cameras, video cameras, tablets, and more.
</p><p>According to third-party <a href="Web_analytics" title="Web analytics">web analytics</a> provider <a href="SimilarWeb" class="mw-redirect" title="SimilarWeb">SimilarWeb</a>, the site received over 40 million visits per month As of June&nbsp;2018.<sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> From 2014 to 2021, Digital Trends' editorial team was led by Editor-in-chief Jeremy Kaplan and guided by Co-founders <a href="Ian_Bell_(CEO)" title="Ian Bell (CEO)">Ian Bell</a> and Dan Gaul. Kaplan left the site<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> in May of 2021. The website's About Us page<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> lists former Mobile Section Editor Andrew Martonik as "interim editor in chief."
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<meta property="mw:PageProp/toc">
<div class="mw-heading mw-heading2"><h2 id="History">History</h2></div>
<p><a href="Ian_Bell_(CEO)" title="Ian Bell (CEO)">Ian Bell</a> and Dan Gaul founded Digital Trends in June 2006 in <a href="Lake_Oswego%2C_Oregon" title="Lake Oswego, Oregon">Lake Oswego, Oregon</a>.<sup id="cite_ref-letsgo_5-0" class="reference"><a href="#cite_note-letsgo-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup>
</p><p>In May 2009, Digital Trends moved its headquarters from Lake Oswego into the <a href="US_Bancorp_Tower" class="mw-redirect" title="US Bancorp Tower">US Bancorp Tower</a> in <a href="Downtown_Portland" class="mw-redirect" title="Downtown Portland">Downtown Portland, Oregon</a>.<sup id="cite_ref-siliconflorist_6-0" class="reference"><a href="#cite_note-siliconflorist-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> The company opened a second office in <a href="New_York_City" title="New York City">New York City</a> in 2012. Digital Trends is a privately funded and owned corporation. <b>Digital Trends en Español</b>, a Spanish-language version of the site that offers original reporting focusing on the spanish speaking consumers worldwide, was launched in December 2014. Editor-in-Chief Juan Garcia leads an international team, among them Milenka Pena, an Emmy Award nominee and Silver Done Award recipient, who works as the News Editor for the <a href="Spanish_language" title="Spanish language"> Spanish site</a>.
</p><p>Digital Trends saw a surge in popularity in recent years; the site claimed a 100-percent increase in traffic in September 2015, reaching over 24 million unique readers globally and more than 13 million U.S. readers.<sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> It currently reaches approximately 30 million readers per month, who view over 100 million pages.
</p><p>In addition to growth, 2015 saw a series of changes for Digital Trends. The site expanded its awards program to include several international trade shows, including Mobile World Congress in Barcelona and IFA in <a href="Berlin" title="Berlin">Berlin</a>. It also launched its first car of the year awards and <a href="Smart_home_hub" title="Smart home hub">Smart Home</a> awards, underscoring the site's growing investment in these areas. The company also launched DT Design,<sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> an in-house creative ad agency, to focus on branded content and high-impact advertising units.
</p><p>In late summer of 2016, <a href="Recode" title="Recode"> Re/Code</a> reported on a deal with <a href="Conde_Nast" class="mw-redirect" title="Conde Nast">Conde Nast</a> to acquire Digital Trends for $120 million, noting that the site is expected to generate $30 million in revenue this year and around $6 million in profit. Bell denied that his company was in talks, but acknowledged that the company "is periodically approached by would-be buyers."<sup id="cite_ref-recode_9-0" class="reference"><a href="#cite_note-recode-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> <a href="Digiday" title="Digiday">Digiday</a> wrote about the deal as well, comparing the site's traffic to "such properties as the Purch network, <a href="CNET" title="CNET">CNET</a> and <a href="The_Verge" title="The Verge">The Verge</a>, and ahead of <a href="USA_Today" title="USA Today">USA Today</a> Tech, Yahoo! Tech, and Business Insider's Tech Insider."<sup id="cite_ref-Digiday_10-0" class="reference"><a href="#cite_note-Digiday-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> In 2018, <a href="Facebook" title="Facebook">Facebook</a> executive Bob Gruters joined Digital Trends as its CRO.<sup id="cite_ref-martech_11-0" class="reference"><a href="#cite_note-martech-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> In June 2020, as Digital Trends posted <a href="Black_Lives_Matter" title="Black Lives Matter">Black Lives Matter</a> support statements, employees observed racial bias at a "<a href="Gin_and_Juice" title="Gin and Juice">Gin and Juice</a>" party in 2018 and harassment at a 2017 holiday party. CEO Ian Bell noted "I'm not a proponent of <a href="Online_shaming#Cancellation" title="Online shaming"> cancel culture</a>."<sup id="cite_ref-rog1_12-0" class="reference"><a href="#cite_note-rog1-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-rog2_13-0" class="reference"><a href="#cite_note-rog2-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> In 2020, <a href="Gresham%2C_Oregon" title="Gresham, Oregon">Gresham, Oregon</a> Mayor Travis Stovall joined Digital Trends' <a href="Board_of_directors" title="Board of directors">board of directors</a>.<sup id="cite_ref-qz_14-0" class="reference"><a href="#cite_note-qz-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup>
</p><p>As of 2021, Digital Trends built its advertising business around data, including <a href="Audience_segmentation" title="Audience segmentation">intent-based audience segmentation</a>.<sup id="cite_ref-digid_15-0" class="reference"><a href="#cite_note-digid-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup> The company partnered with Valnet, the parent of <a href="Screen_Rant" title="Screen Rant">Screen Rant</a>, to pool resources and target larger news audiences.<sup id="cite_ref-whatisnews_16-0" class="reference"><a href="#cite_note-whatisnews-16"><span class="cite-bracket">[</span>16<span class="cite-bracket">]</span></a></sup>
</p>
<div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2></div>
<ul><li><a href="List_of_companies_based_in_Oregon" title="List of companies based in Oregon">List of companies based in Oregon</a></li></ul>
<div class="mw-heading mw-heading2"><h2 id="References">References</h2></div>
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</style><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.forbes.com/sites/jiawertz/2021/12/23/mens-shopping-habits-have-changed--how-can-e-tailers-adapt/?sh=4b9bf3916304">"Men's Shopping Habits Have Changed – How Can E-Tailers Adapt?"</a>. <i>Forbes</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220409013340/https://www.forbes.com/sites/jiawertz/2021/12/23/mens-shopping-habits-have-changed--how-can-e-tailers-adapt/?sh=4b9bf3916304">Archived</a> from the original on 9 April 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">24 January</span> 2022</span>.</cite></span>
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<li id="cite_note-martech-11"><span class="mw-cite-backlink"><b><a href="#cite_ref-martech_11-0">^</a></b></span> <span class="reference-text"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://martechseries.com/content/content-marketing/facebooks-bob-gruters-join-digital-trends-executive-team/">"Facebook's Bob Gruters to Join Digital Trends Executive Team"</a>. Martech Series. 12 September 2018. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20210430144820/https://martechseries.com/content/content-marketing/facebooks-bob-gruters-join-digital-trends-executive-team/">Archived</a> from the original on 30 April 2021<span class="reference-accessdate">. Retrieved <span class="nowrap">30 April</span> 2021</span>.</cite></span>
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<li id="cite_note-rog1-12"><span class="mw-cite-backlink"><b><a href="#cite_ref-rog1_12-0">^</a></b></span> <span class="reference-text"><cite id="CITEREFMike_Rogoway2020" class="citation web cs1">Mike Rogoway (11 June 2020). <a rel="nofollow" class="external text" href="https://www.oregonlive.com/silicon-forest/2020/06/portland-tech-site-digital-trends-reckons-with-employee-backlash-over-workplace-culture.html">"Portland tech site reckons with employee backlash"</a>. <i>oregonlive</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20201206041637/https://www.oregonlive.com/silicon-forest/2020/06/portland-tech-site-digital-trends-reckons-with-employee-backlash-over-workplace-culture.html">Archived</a> from the original on 6 December 2020<span class="reference-accessdate">. Retrieved <span class="nowrap">11 June</span> 2020</span>.</cite></span>
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</ol></div>
<div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2></div>
<p>• <span class="official-website"><span class="url"><a rel="nofollow" class="external text" href="https://www.digitaltrends.com/">Official website</a></span></span>
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